Data form the basic starting point of any strategy, new company setup, new brand launch, customer knowledge, training development, store layout and well, you can see basically anything in the Sales Eco system starts with good data.
We have ongoing Market Potential Studies in different countries in Africa. We do these survey to determine the entire outlet universe for relevant markets.
B@ has the capability to do research in the South African township market in 16 000+ outlets nationally and growing weekly.
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Visibility to your customer & consumer is the most important aspect in all Sales Execution Strategies and you had to do everything right up to this point to make that happen successfully.
A well defined Sales Execution Strategy is the most important building block of a company’s success that will lead to bottom line profitability.
Our team has developed, designed and executed sales execution strategies in numerous companies in Africa that resulted in well trained Reps, Sales Executioners and Managers.
B@Procurement is a simple process linked to your Sales Execution Strategy.
This process starts with Identifying your stakeholder and customer need, and separating it from what the customer wants. This is crucial,if you don’t understand what that need is – it doesn’t matter what the want is – you will get it wrong.
B@ do the development, design and procurement of a variety of promotional items, execution equipment, point of sales items, and corporate gifts that will ensure visibility.
Developing and implementing Route to Market Strategies to ensure optimal processes and partner selection in African countries. We provide a wide range of services in the fields of logistics, supply chain optimization and management.
We have partnered with a team of highly educated statistical experts and combined this with our extensive experience in the supply chain to provide insights into operations and route to market business processes.
Effective and efficient Route to Market strategies is the key to a competitive advantage in Africa.
Training people should be a passion, not a job.
At Brilliant@ we develop teaching solutions that is grounded in practical in-trade experience that changes behaviour and affects bottom line. We use simple and effective visual and audio visual experiences that provide solutions for practical daily challenges in trade.
B@ develops training solutions in a format that can be duplicated across regions, countries and organisations within a system without losing effectiveness in the process. Although we train in a number of fields our focus and passion still lies in Sales Execution and your sales person’s role to ensure a positive impact on the bottom line.
We are SETA accredited with practical sales training customised to your business ensuring a well equipped sales force able to drive margin.