Unlock the value of BRILLIANT
execution accross Africa
Africa is our HOME and by equipping businesses to truly understand its complexity and operate effectively in these markets we can contribute to a sustainable African economy.
Create, translate and implement strategies into executable and manageable tasks that ensures execution for long term sustainability.
We provide the correct tools and capability building to enable effective execution.
Brilliant@ aspires to provide uncompromised, professional strategies and solutions that deliver on the bottom line.
Brilliant@ aspires to unlock the value of Brilliant Execution across Africa.
OUTLET UNIVERSE INFULENCED
WHAT WE DO?
We are experts in developing, designing and measuring channel and sales execution strategies.
Our feet in the street teams across Africa ensure operational relevance throughout your market for long term sustainability and continuous measurement.
B@ has a diverse team in a multitude of markets and different industry specialist that are able to assist in any aspect of the Sales and Execution Eco system
Founder & CEO
Sales Execution Strategy
Although we do from the Marketing Strategy to the Sales Measurement Strategy we are very passionate about the Sales Execution Strategy.
Devising an actionable measureable consumer focussed Sales Execution Strategy and ensuring that it is executed daily is the most important building block of a company’s success.
A well defined sales execution strategy translated into actionable, measurable tasks for daily execution is key to creating a competitive advantage.
Every Dealer Surveys (EDS)
The customer has an option of either a full country, city or suburb EDS – surveyors walk the streets from store to store, doing a survey in every single outlet that is trading, regardless of size. The survey covers all outlets ranging from small store, table top selling airtime as well as large retailers and distributors. Information is collected covers multiple SKU’s and categories.
The collection of every dealer surveys in Africa forms the basic building block of any FMCG company strategy. Without a clear view of every point of interaction in your market – no strategy can be optimised. We provide this information for a multitude of categories ensuring valuable input to a wide spectrum of companies.
This survey covers all outlets ranging from small stores, table tops selling airtime as well as large retailers and distributors. They will cover information that covers multiple SKUs and categories.
Collection of every dealer surveys in Africa form the basic building blocks of any FMCG company strategy. Without a clear view of every single selling point in your market no strategy can be built optimally. We provide this information for a multitude of categories ensuring valuable input to a wide scope of companies.
The key to successful Trade Marketing Procurement is procurement that is in line with strategy on a per-outlet basis.
B@ do the development, design and procurement of a variety of promotional items, execution equipment and corporate gifts.
Training solutions within FMCG focus on the fundamentals of commercial competence, technical knowledge and practical skills which ensures a competent and professional sales team.
The gap that however exist is that as a result of unclear execution strategies sales teams are not trained practically on the Look of Success per channel and given the tools to effectively execute against strategy.
We offer practical sales training ensuring a well equipped sales force able to drive margin.
Route to Market Strategy
Developing and implementing Route to Market Strategies to ensure optimal processes and partner selection in African countries. We provide a wide range of services in the fields of logistics, supply chain optimization and management.
We have partnered with a team of highly educated statistical experts and we combine this with our extensive experience in the supply chain to provide insights into operations and route to market business processes.
Effective and efficient Route to Market strategies is the key to a competitive advantage in Africa.
SALES EXECUTION STRATEGY
The Need: An actionable, measurable and consumer focused sales execution strategy which is executed and measured daily to create a competitive advantage. A well-defined sales execution strategy is the most important building block of a company’s success.
The Solution: Defined channel architecture. Key execution value drivers identified by channel. Look of Success & Role model defined by channel
What we did:
Developed, Designed and Executed Sales Execution strategies in numerous companies in Africa that resulted in well trained Reps and Managers with clear guidelines of what has to be done to ensure an increase in bottom line profitability.
Every Dealer Surveys or EDS is a common term used in South Africa and Africa but not easily done due to cost. B@ found a cost effective way to do these surveys to enable companies to improve all aspects of there business. EDS is surveyors that walk the streets from store to store and do a survey in every single outlet that is trading, regardless of size.
This survey covers all outlets ranging from small stores, table tops selling airtime as well as large retailers and distributors in most categories covering multiple SKU’s.
EVERY DEALER SURVEYS ARE DONE TO DETERMINE ENTIRE OUTLET UNIVERSE FOR RELEVANT MARKETS
Training people should be a passion and not a job! At Brilliant@ we develop teaching solutions that is grounded in practical in-trade experience that changes behaviour and affects bottom line. We use simple and effective visual and audio visual experiences that provide solutions for practical daily challenges in trade. Developing training solutions in a format that can be duplicated across regions, countries and organisations within a system without losing effectiveness in the process. Although we train in a number of fields our focus and passion still lies in Sales Execution and your sales person’s role to ensure a positive impact on the bottom line.
Phoebe founded the Brilliant@Group in 2010. She is a broad strategic thinker with extensive experience in the South African and greater African FMCG market. Her roles through the years include amongst others Marketing Director, Procurement Manager, Route to Market Consultant and Sales Execution Manager. Her vast experience enables her to consult with great insight based on first hand practical experience. She is highly performance and output driven and instills this energy where ever she goes. 3 Years of living and working in East and West Africa provides her with a competitive edge that very few companies can truly offer.
Anel joined Brilliant@ in June 2013. She is an individual who has multi-faceted FMCG sales, marketing and route to market experience gained in the South African and East African beverage industry working in the Coca-Cola system. Her commitment to execution has resulted in highly effective implementations of sales execution strategies. Anel is an organised, driven, logical individual with a holistic outlook and a passion for execution. She enjoys the challenge of developing consumer led, customer focused Sales & Marketing and Route to Market strategies and turning these into tactical, executable, manageable tasks enabling the organisation to achieve growth targets.
Work, Play & Operate
Ghana & Nigeria
South Africa & Namibia
Democratic Republic of the Congo
Uganda, Kenya, Tanzania, Ethiopia, Mozambique, Zambia, Zimbabwe & Botswana
WHY CHOOSE US?
WE HAVE DONE IT
…years of experience in a number of FMCG companies across different functions and countries.
We HAVE BEEN THERE
…worked and lived across the African continent and thus truly understand the market dynamics and why a one size fits all approach does not give results in Africa.
WE HAVE PROVED IT
…implemented effective strategies across Africa resulting in increased bottom line profits for a number of companies.
COMBINED YEARS OF EXPERIENCE
The clients serviced ranges from large multi-corporates to country specific independent
OUR MARKET INDUSTRIES
Liquor & Soft Drinks
FMCG companies that manufacture and distribute alcohol based drinks Example Pernod Ricard, SAB Miller, Diageo etc.
Soft Drinks & Water – FMCG companies that manufacture and distribute soft drinks and/or water Example Coca-Cola, Crown Beverages, Evian etc.
Companies that manufacture and distribute over the counter and prescription medication. Example: Boehringer Ingelheim, Recitt Benkiser.
Businesses with its biggest focus being on supplying to the end user / consumer example Makro, Nakumatt.
FMCG companies that manufacture and distribute a wide variety of consumer goods Example Tiger Brands, Unilever.
Research and Data
Research houses and any other consumer facing industry with a need for real data. No extrapolations or complicated Point of Sale System reports.
Business to Business
Manufacturers and businesses that primarily supply or distribute their products to other businesses.
+27 824 186 048
4 Dempers Street, Paarl, South Africa